Lorena Cooke

Graphic Design

Copywriting

SEO

Content Marketing

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Lorena Cooke

Graphic Design

Copywriting

SEO

Content Marketing

Remodel Your Life

  • Created By: Lorena Cooke
  • Date: 2016
  • Company: HTFFFCU

As part of increasing loan revenue, I created a 3 month campaign to promote a discounted signature loan. I named the product “Remodel Your Life” and centered the messaging around ways that a signature loan can help consumers in various ways. I created the concept and to make the campaign more interactive with staff, I decided to have a construction theme where the staff could dress up as construction workers to create awareness surrounding the product to consumers that visited the branches. I also created a vision board to keep staff engaged and motivated. Included in the marketing collateral:

  • Lobby Banner
  • Direct mail postcard
  • Poster
  • Flyer
  • Vision Board





Mockups created by: PosterBannerPostcard – yeven_popovFlyer, Vision Board